DATA DRIVEN MODEL
If you want to use our experience as a fundraiser for your school, you will want to know about our model and why it works. While the idea of an "epic party" might be new to your school, it has been a successful model since 1973 when Penn State University organized the first Dance Marathon (now known as THON). The "Dance Marathon" model has become a common method of raising funds at major universities and high schools throughout the nation. This model focuses on a culminating event, or experience, in which participants get pledges, or donations to attend. Certainly you do not need to use "Dance Marathon" in your branding or marketing. In fact, we suggest you choose a branding that will likely resonate with your students. However, the concept of this model is the same regardless of what you call your event.
Take a look at data from Eastern Wayne Middle School in Goldsboro, North Carolina, one of our very first customers. The school makes in the mid $5,000 range selling products in a typical fundraiser. In their first year with EOP, EWMS made a profit of $10,812.36. This went up to just over $13,000 with us in the second year. This data shows what is possible when working with Emerald Owl Productions and the data driven model we utilize to help you maximize the experience for your students and the profits for your school.
Take a look at data from Eastern Wayne Middle School in Goldsboro, North Carolina, one of our very first customers. The school makes in the mid $5,000 range selling products in a typical fundraiser. In their first year with EOP, EWMS made a profit of $10,812.36. This went up to just over $13,000 with us in the second year. This data shows what is possible when working with Emerald Owl Productions and the data driven model we utilize to help you maximize the experience for your students and the profits for your school.
It is important to have realistic expectations. Most events of any kind experience growth after the first year. The model tends to show exponential growth by the third year, often seeing growth increase of well over 100%. We have collected data from a few universities and a high school in Pennsylvania that use the "Dance Marathon" model. (Please note that Emerald Owl Productions is not connected to these fundraisers, however, we do utilize the same model.)
Notice the percentage increase for all the schools over a three year period. This is an example of four schools in the interest of your time, however, this trend is common. Participation and profit both increase tremendously over time. This makes sense. When an event is new, there may be skepticism. Students and staff are not used to a professional experience at their school. Once people realize how much fun it is, it gets easier each year. The question goes from "What is this?" to "When will it be this year?" This is why we are looking for partners.....we plan to build an event with you that will become an annual tradition at your school, leaving memories with your students for years to come.....and we have the data to prove it works!