WHY LASERS: There's no light like it. The most vivid, saturated color palette available. A contrast ratio unsurpassed by the best film and video technologies. The ability to reach out in three dimensions and shower an audience with cascades of beams or embrace them in waves of moving light.
• It's about enchanting an audience with dreamlike visions.
• It's about exciting crowds with visual effects that move faster than any other light-form.
• It's about engaging clients and customers with captivating images that move with a unique animation style.
TYPES OF LASER PRODUCTIONS:
There are many creative ways lasers can be used in a production. Most of these uses fall into the two broad categories of 1) seeing beams in mid-air 2) seeing graphics on a surface.
With beams, the audience sees “structures” in mid-air, such as fans, cones and shafts of light. Usually theatrical fog or haze is required to make the light shapes more visible.
Beams can be fast or slow; they can give an event a “Star Wars” excitement, or a New Age mystical calm. In many countries, beams routinely (and safely) scan the crowd, literally "touching" the audience members. Laser graphics can display a client’s logo, animate their product, tell a story, or simply entertain. Because of technology requirements, these images are cartoon-like outlines, without any interior fill or detail.
Often beams and graphics are combined. For example, “screen and beam” shows use graphics on a single center screen or two side screens, with beams coming from below the screen(s) and over the audience.
Laser graphics can be seen on just about any relatively smooth, relatively light surface. You can use conventional projection screens, an indoor or outdoor wall, water screens, inflatable screens, buildings and even mountains.
(This information is taken from the International Laser Display Association website.)